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8/1/2019 - Nortrax Locations in Pembroke and Springfield Become Wirtgen Group Dealers

The Nortrax locations in Pembroke, New Hampshire, and Springfield, Vermont will become distributors of Wirtgen Group products. These locations will have responsibility for servicing and supporting Wirtgen Group customers for the entire state of New Hampshire and the eastern counties of Vermont.

12/10/2018 - Tim Murphy to retire; Chris P. Holmes appointed as successor

Nortrax would like to announce that President & CEO Tim Murphy has decided to retire from the company. Chris P. Holmes, currently vice president of product support and marketing, has been appointed to the position, effective 1 January 2019.

12/21/2017 - Winners of the 2017 C&F Division President’s Award Of Excellence

Six teams were recently recognized as winners of the prestigious Construction and Forestry (C&F) Division Presidents Award in a ceremony at John Deere’s Worldwide Headquarters in Moline IL. This award recognizes teams that have made significant contributions to the achievement of the Division’s business objectives.

9/20/2017 - The Nortrax 9th Annual “Golf, Grub & Gravel” Raises $35,000 to benefit the Travis Mills Foundation

The Westbrook, Maine Nortrax dealership hosted its 9th Annual “Golf, Grub & Gravel” event at Toddy Brook Golf Course in North Yarmouth, Maine on Sept 15, 2017. 100% of the proceeds were donated to the Travis Mills Foundation. 

8/18/2017 - Merrill Grand Opening

On Friday, August 18th Nortrax celebrated the grand opening of their new flagship store in Merrill, Wisconsin. Leading off the day was a ribbon cutting ceremony with the Merrill Chamber of Commerce and Mayor Bill Bialecki, along with Max Guinn, President of John Deere Worldwide Construction & Forestry, David Thorne, John Deere Senior Vice President of Worldwide Construction & Forestry Sales and Marketing, Dale Gessell, Nortrax Vice President, and Matt Hanson, Nortrax General Manager.

4/7/2017 - Nortrax Annual Open House Event in Chippewa Falls, WI

CHIPPEWA FALLS, WI (April 7, 2017) — Nortrax hosted their annual equipment demo and open house event on Friday, April 7th at the Chippewa Falls branch.


Nortrax is excited to announce the opening of their newest state-of-the-art facility in Merrill, Wisconsin, just off Highway 51 north of Wausau at 601 South Pine Ridge Road. This flagship store will represent the full line of John Deere construction, forestry and commercial worksite products for north central and north eastern Wisconsin.  It is one of seven Nortrax locations in upper Minnesota, Wisconsin and Michigan.

1/16/2017 - Mike Geoffroy Joins Nortrax Management Team

TAMPA, FL  (January 3, 2017)— Nortrax Equipment Company, the John Deere Forestry and Construction dealer in Ontario is pleased to welcome Mike Geoffroy as General Manager of their Timmins and Hearst branches.  Mike will manage the total operations of both stores as successor to Des Bisson who retired following a successful thirty seven year career. Mike’s industry experience includes leading a truck dealership in the Timmins area since 2007 with responsibilities in all functional areas of operations.  He also spent many years working as a sales representative for a Timmins machinery company. He has a passion for the industry and knowledge of the local market making him a valued addition to the Nortrax team. Mike is a resident of Timmins and enjoys flying airplanes in his spare time. 

12/27/2016 - Chris Hunter Joins Nortrax Management Team

TAMPA, FL (December 14, 2016)— Nortrax Equipment Company, the John Deere Forestry and Construction dealer in Vermont is pleased to welcome Chris Hunter as General Manager of their Williston and Springfield, VT branches. Chris will manage the total operations of both stores as successor to Bill Chapin who is retiring in early January.  His prior industry experience includes branch management and sales.  Chris and his family have relocated from the Saratoga Springs, New York area and look forward to meeting and working with their neighbors in Vermont. 


TAMPA, FLORIDA – Nortrax is pleased to announce the addition of John Fairley to their Used Equipment Division in the Southeast Region. 

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